Posted
October 22, 2007
Meet Inc. Innovator
Angela Krueger
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Angela Krueger
Title: Coffeehouse team leader at Harmony Cafe. She is also
co-owner of Beaners Coffee Haus and Roastery in Appleton.
Address: Harmony Cafe is at 124 N. Oneida St., Appleton
Type of business: Coffeehouse, cafe, meeting place and
performance space. Harmony Cafe is a nonprofit program of
Goodwill Industries NCW.
Krueger's background: Age 30, originally from Reidfield, now
living in Menasha
When joined Harmony Cafe: March
Web site:
www.harmonycafe.org
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Innovator Insights
Job description
"It's like a bartender. If somebody wants to sit and talk,
you stop and you talk to them. Here, it's more pronounced
because it's a program of Goodwill. Other places might give
them five minutes. We'll give them an hour and a half."
Acceptance
"Our 'check it at the door' policy means anybody who comes
into the cafe has to check their biases. If they come in and
see somebody dressed grungy, there are no dirty looks. At
Beaners, it does happen with all those punk kids. The adults
come in and (she makes a growling noise) 'Mohawk over
there.' It doesn't happen here."
Changing cafe
"Before, it wasn't as welcoming to everybody. It was more
geared towards a certain clientele. The atmosphere turned
business people away. It was dull, gloomy, industrial. Now,
it's a fresher, newer atmosphere. I've seen the clientele
become more blended." |
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Coffee pro perks up financial picture at nonprofit cafe
By Maureen Wallenfang
Post-Crescent staff writer
Q You and husband Roy own Beaners Coffee Haus and
you have two young children. You certainly have enough on your plate. Why
take on another job?
A Beaners was to the point where it was able to be
manager-operated. There was someone who wanted to step up into that
position. I thought, OK great. That allowed us to have time to do something
else.
Q Roy still works there full time too?
A No. He's three hours there, then he takes the
baby. He does all the running for Beaners and he has the baby the whole
time.
Q How did you get interested in this job? Did they
approach you?
A Shannon (Kenevan, Harmony Cafe's director) had
come to me for advice. He said, "We have this position open. What would you
expect at Beaners if you hired someone for this?" We were chatting and it
dawned on me, "Hey, maybe I'm interested in this position." We've always
been part of Harmony because Beaners supplies all the coffee here with our
wholesale business. From the very beginning. We set up the cafe here and got
all the staff trained. We'd always been a part of it.
Q Was Shannon surprised that you were interested?
A I think he was. They had talked about the
position before internally and they said they wanted "Someone like Angela
who knows coffee and loves people and loves to work and understands
nonprofit."
Q Because you come from a for-profit business
background, you must have seen this place though different eyes.
A In order for this whole place to be successful,
we have to break even. It only took about two weeks of observing when I
realized coffee's not going to cut it to cover all the expenses here. We
need to figure out something else to bring in more income. It wasn't even
covering itself, much less supporting the programs. The coffeehouse was this
big weight that Goodwill was pulling along. They're like, "OK, if we can't
get this coffeehouse where it needs to be, then we'll continue with the
space for programming but the coffeehouse portion is just going to not have
to be there."
Q Shannon said you inspired the renovation. What
did you see that could be improved?
A I had a small idea to make things more
functional. It turned into a huge project.
Q Your suggestions led to putting in a bigger
kitchen and offering food, which happened Sept. 17?
A Yeah. I thought, "What could we bring in that
would be fairly simple that wouldn't cause a huge disturbance with our
existing team and their expertise?" I figured out a menu that would be easy
for everyone to adjust to. We make it all here.
Q Were you happy with the menu?
A I was happy with it, and then when we opened,
listening to feedback, we had to change it again. We had surveys we passed
out to everybody. We made immediate changes. As soon as I hear things twice,
I do something about it. We adjusted our prices a little bit. We decided to
include sides with the sandwiches and wraps. Our portions were a little
skimpy. Little things that made them happy.
Q How's it going so far?
A Since that happened, it's been really good from
the numbers standpoint. We had done some projections when we went to
Goodwill (with the proposal). We have a 2˝-year payback on the investment.
So far, it's on or above my projections. That's exciting for me. It weighs
on you when you don't know. Projections are your best guess.
Q How much was the renovation?
A It was around $50,000. We bought a display case,
but the other equipment we pretty much had. It was flooring, plumbers,
electricians, the contracting portion that was the bigger investment.
Q What other innovations will you suggest?
A Right now, I'm just making sure this is good. I
don't need to have any more ideas at this point. Far into the future, the
biggest idea is to offer everything we have here to other places, other
cities, other communities. Right now, we have this in the Fox Cities. I feel
like poor Green Bay and poor Oshkosh. They don't have anybody who does what
we do.
...Next Teammate
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